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  • How Social Media is Changing Everything You Know...…and what you should be doing about it

How Social Media is Changing Everything You Know...…and what you should be doing about it

  • 20 Sep 2006
  • Location: The Berkeley Street Theatre, 26 Berkeley Street

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Start Time: Time: Registration at 3pm. Presentation at 3:30pm. Cocktail Reception at 5pm

How Social Media is Changing Everything You Know …and what you should be doing about it Business is changing. Technology has provided the means for people and communities to assume control of messages. For organizations to succeed in this new era, they need to cede control of the message and learn how to participate in the conversation. It's no small challenge. At this event, Shel Holtz, a leading online communications authority, will explore the advance of social media, the implication for existing media, and the role of the marketer in implementing “the new marketing” as a business strategy. Blogs, podcasts, and wikis are at the vanguard of this change. In addition, you will learn: • The role of social networks in business • How to tap into the "wisdom of crowds" phenomenon • Ways to leverage creative co-created with your audience • Why tagging is the future of communication Packed with examples from organizations that are walking the talk right now, this session will arm you with the knowledge you'll need to prepare your organization for the tectonic changes that are occurring to business and communication. There will be lots of time for Q&A so bring your questions. After the presentation we'll continue the discussion over drinks and appetizers. About Shel Holtz: • Shel counsels organizations on how to communicate in the online world. He clients have included PepsiCo, Sears, Aetna, Manulife, Telus, Suncor, The World Bank, Symantec, eBay and Bank of America. • He is the author of several books, including “Public Relations on the Net,” “Corporate Conversations,” and “Blogging for Business” (co-authored with Ted Demopoulos). His new book, “How to Do Everything with Podcasting,” is due from McGraw-Hill in late 2006. • Shel is a five-time winner of the international Gold Quill Award, presented by IABC. He is an accredited business communicator (ABC) and was named an IABC Fellow – the association’s highest honor, in 2005. • He is a blogger (at http://blog.holtz.com) and a podcaster (at http://www.forimmediaterelease.biz).

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