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Search Engines: Get Results with Your Organic Listings and Pay Per Click Campaigns

  • 24 Oct 2006
  • Location: The Diesel Playhouse, 56 Blue Jays Way

Registration


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Start Time: Time: 8:30 - 11:00 am

Every day millions of people use search engines to locate products and services. In fact, Search Engine Watch reported that in March 2006 Americans performed 213 million searches each day. Companies are recognizing the importance of search engines and investing a significant portion of their marketing budget accordingly. In Canada, 30% of online budgets are now spent on search engine marketing. In the US, that number is as high as 40%.*

Join us on Oct. 24 to learn how to develop an effective strategy for optimizing your organic listing and pay per click campaigns.

*Source: IAB /PwC (US), 2006; IAB Canada/Ernst & Young (Canada), 2005

Sessions:

Jeff Quipp, President, Search Engine People

The traditional SEO practice of swapping links with other sites to help boost organic rankings is ending - so what to do now to attract link attention? Jeff will discuss new directions in this essential focus of organic search. Learn how to use interactive online tools, article writing, company blogs and more to create content that attract links and qualified prospects to your web site.

Linda Burlison, Director of Search, Brandworks

Gain insights into the quickly changing world of big brand paid search marketing. Linda will highlight new innovations coming to the Canadian marketplace and pitfalls for marketers to avoid. Practical examples of basic to sophisticated tactics used in recent campaigns for Chrysler, Vonage and Nikon will be presented.

Jason R. Dailey, Lead Search Media Strategist, Microsoft

The days of targeting searchers only via keywords are coming to an end. Now search engines are developing audience intelligence technology and giving you the ability to target searchers by age, gender and other demographics. Jason will provide an overview of recent innovations and strategies for leveraging these new, advanced features. Gain tips for making the most of your paid-search advertising dollars and learn how PPC advertising will evolve over the next three years.

 

About The Speakers:

Jeff Quipp

Jeff Quipp is president of Search Engine People, a leading search engine optimization and marketing services company since 2001. Jeff’s focus on the power of linking strategies, interactive online tools to drive traffic and links, plus web site usability and visitor conversion processes has enabled Search Engine People to successfully serve marketers from multinationals to small businesses across a host of industries.

Linda Burlison

Linda began her career in interactive marketing nine years ago, working at one of Canada’s early interactive agencies, Caught in the Web/Personus. She has worked for and with leading brands including Deloitte & Touche Tohmatsu, CBC, Groome Capital, Ernst & Young, CIBC, Organic, BellZinc, Toronto Olympic Bid, Labatt, Beer.com and many others, driving the design and/or execution of online strategies and helping organizations to achieve their business objectives via the Internet.

In 2005 Linda launched her own successful search marketing consultancy, working with clients including National Geographic, DaimlerChrysler, KidsFutures, Delvinia Interactive, BBDO, Molson and others to develop and implement successful online strategy and search engine marketing engagements.

In her present role, Linda is the Director of Search at BrandWorks, responsible for growing a new search practice within a traditional agency; and delivering cutting edge search marketing services to clients including Vonage Canada, Molson, Nikon, Tetra Pak, Queen’s University and others.

Linda is a guest speaker at Sheridan College, and has also spoken at the Canadian Marketing Association’s 2005 Digital Marketing Conference and various AIMS events. Linda was one of the first 100 people worldwide to be granted status as a qualified Google Adwords Individual and has overseen over $2 million in pay-per-click campaigns. She also speaks conversational Japanese and holds an MBA in the Management of Technology from McMaster University.

Jason Dailey

Jason Dailey is a Lead Search Media Strategist in Microsoft’s Digital Advertising Solutions group. In this role he leads a team of strategists who provide world-class service to clients by developing, executing and optimizing search campaigns. He is also responsible for helping to build and scale Microsoft’s client services organization supporting search. Prior to joining Microsoft he served as Strategic Planner at Travelzoo, where he oversaw all search engine marketing initiatives, analyzed strategic projects, and launched and managed Travelzoo’s online search product. Jason’s professional experience also includes management consulting, where he specialized in strategic sourcing and cost restructuring engagements with financial services clients.

Jason received a B.S. from MIT and holds an MBA from NYU’s Stern School of Business.

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