Association of Internet Marketing & Sales

Sample of Online Content for Virtual and Premium Members

One of the benefits about being an AIMS virtual or premium member is having access to the key learnings that come out of our events.

After each event we'll post the speaker presentations and iContent, a writing company whose expertise addresses a wide range of content development needs, will prepare a synopsis of the event (see sample below).

This is just one of the benefits of being an AIMS member. See the Membership Benefits section for all the details about membership.

Sample of iContent summary from AIMS 10th Anniversary event - How Social Media is Changing Everything You Know...


Consumers today are engaged in their own discussions through blogs, podcasts and other forms of social media. Shel Holtz, co-author of Blogging for Business, says it’s time for companies to jump into the conversation.

Blogs, podcasts, wikis and other forms of new “social media” have turned passive audiences into active communicators with the power to instantly reach thousands of people around the world, Shel Holtz, principal of California-based Holtz Communication + Technology and co-author of Blogging for Business, said during the September 20 AIMS event at the Berkeley Street Theatre.

In an oft-amusing presentation entitled “How Social Media is Changing Everything You Know … and what you should be doing about it,” Holtz described how social media has given the audience control of the message and created “new forms of trust” between individuals – a departure from traditional media which works to build relationships between consumers and large institutions.

Marketers who want to compete effectively in this new age of social media must learn how to make the most of today’s most popular communication channels, or what Holtz calls the “new engines of change” – blogs, podcasts, wikis, media sharing sites, social networks, tags and edge content, citizen journalism and marketing, and open-source marketing.

“We have to make this transition between new and old if we are going to compete because some of our competitors are already starting to embrace this new way of communication,” Holtz told the audience of just over 200 people.

But embracing social media doesn’t have to mean abandoning traditional media, Holtz added. “New media don’t kill old media – new media cause old media to adapt,” he said. “I don’t believe that any media that exists today is threatened with extinction because of the introduction of new media channels … but we need to figure out how to use each one in ways that is most appropriate to your message.”


Note: complete summary is approximately 750 words.



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